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Articles tagged “total order cost”

How to Better Understand Total Order Cost

February 26, 2015 • Direct Mail

To better understand the value retention plays in the total cost of a newspaper subscription order, watch the 2-minute video discussion below, led by industry veteran John Murray, VP of Audience Development at the Newspaper Association of America. Murray talks about the higher retention level of newspaper subscription orders¬†gained through direct response compared to any … continue reading

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