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“Direct Mail” Articles

How to Better Understand Total Order Cost

February 26, 2015 • Direct Mail

To better understand the value retention plays in the total cost of a newspaper subscription order, watch the 2-minute video discussion below, led by industry veteran John Murray, VP of Audience Development at the Newspaper Association of America. Murray talks about the higher retention level of newspaper subscription orders gained through direct response compared to any … continue reading

The Hidden Value of Retention

November 18, 2014 • Direct Mail

How much more does it cost to gain three new subscribers in a year’s time, rather than retain one for the entire year? Or more? Our savvy newspaper executive clients are calculating this rather than simply focusing on Cost Per Order (CPO). Are you? We get asked about CPO every day. Yes, there may be cheaper … continue reading

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