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Who We Are

In 2001, Newspaper Subscription Services (NSS) was founded on the belief that one company should execute effective marketing programs to generate new subscriptions for all newspapers.  Economies of scale should be achieved if the programs could be refined and then all newspapers would benefit and be served in the same way. Somebody needed to create turnkey marketing programs that were easy to implement and quick to deploy. Somebody should be the expert and be able to help our newspapers using proven strategies. That person was the founder, visionary, and current president of NSS, Frank Vega.

“The Morning Journal and the News-Herald have consistently been producing 1-2% and better response rates period-over-period for the past three years with CPOs ranging from $20 to $38; which varies by publication and offer strategy.”

Tom PottorffCirculation Director, DigitalFirst Ohio Publications

Frank Vega – Founder & President

Frank is a second-generation newspaper enthusiast who began his first paper route at age 14. Committed to the industry since childhood, Frank created Newspaper Subscription Services in 2001. He is an experienced entrepreneur, having founded and developed six successful business ventures. He is also the former president of the Houston Entrepreneur’s Organization, is a member of the Young Entrepreneurs Organization, and is an active mentor for students of the University of Houston’s entrepreneurial program. Frank graduated from the University of Florida’s Warrington College of Business Administration with a degree in Business and Finance.

Lon Haenel – Chief Client Officer

Lon Haenel brings 24 years of experience in consumer revenue leadership roles in Wisconsin, Illinois, and Ohio. Lon specializes in e-commerce solutions, white labeled subscription marketing websites, online marketing programs, direct mail, stop-save initiatives, personalized landing pages, kiosk and crew field mobile application to capture order data in a PCI compliant environment, email marketing and marketing automation. “Smart growth — that’s what I’m addicted to,” Haenel said. “Finding opportunities. Developing solutions. Delivering on the NSS high-impact and cost-effective brand promise. Newspaper Subscription Services is poised to deliver unique solutions into a marketplace scattered with high-cost providers.”

Angela Leary – Project Manager / Business Analyst

Angela is a management professional with diversified experience in business analysis, process improvement, business and I.T. project management; as well as vendor, accounting, and corporate management. She enjoys being an integral part of the leadership and strategic planning team and excels in a team environment with genuine care and concern for clients. Angela’s detailed analysis and execution provide stellar reliability and accountability for our NSS.

Kevin Lacobie – Director of Technology

Kevin brings a diversity of experience to the team, from software engineering to economics, strategic planning to marketing technology, design to implementation. He has worked in a range of environments from start-ups to Fortune 500 companies, including co-founding three software consulting firms. Kevin also contributes to non-profits, often as a youth soccer coach, but most recently as member of the Board of Governors for the Houston Area Model United Nations, an educational institution. He combines his graduate degree in Economics (George Mason University) with his undergraduate in Computer Science (University of Houston) to deliver solutions that are both technically elegant as well as economically efficient.

Mark Ferbert – Senior Software Engineer

Mark brings over twenty years of software development experience to the team. For the majority of those years he worked in the eDiscovery domain, but has quickly adapted to and learned about the intricacies of the newspaper industry. He aims to achieve the highest quality of work and project completion with client facing as well as internal business software projects. He is a big team player and enjoys collaborating with all members of our team.

Febra Crist – Office Manager

Febra has 20+ years experience in bookkeeping and office management. In addition to maintaining NSS open accounts, Febra assists and executes special projects for the executive team. Her fastidious nature and personally implemented management systems allow NSS to maximize efficiency and production.

Amber LaBardin – CMW Specialist

Amber is a management professional with diversified experience in operations management, accounting, vendor relations, sales, and marketing. Amber’s job is to maximize order volume for 400+ newspaper clients by implementing our turnkey programs. She oversees and manages all aspects of the programs between clients, vendors, the sales team and executive management.

Kim Anderson – Client Liaison

Kim is crucial to the success of NSS client programs. She meticulously manages client offers and interacts with subscribers to make sure that NSS and your paper are confidently and accurately represented. You can count on Kim to solve problems in a timely and professional manner.

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