Demonstrated Results from the Industry Leader.
Newspaper Subscription Services (NSS) offers a full suite of turnkey programs that diversify your start sources for non-subscribers through proven subscription-generating strategies. We target consumers who are difficult to reach, in a wide variety of ways, with cost-effective programs that do not waste your most valuable resource… your time.
Subscriptions generated through non-pressure start sources are proven to retain longer. The cost of generating one new subscription that retains longer is lower than the cost of generating several new subscriptions that keep lapsing over the same time period. It’s time to start reaching and capturing a new audience with higher retention over time!
Non-pressure start sources from NSS include the following:
Direct Mail
Industry leader in direct mail • Fast & easy turnkey services • Sophisticated modeling & effective targeting • 30+ million pieces mailed to date • 180+ participating newspapers • 1,000+ campaigns executed • Learn more…
Circ Marketing Site
Improve current e-commerce process • Enhance user experiences • Increase conversion rates • PCI compliant • Easily update offers • Customize landing pages • Get analytics • Seamless integration • Custom URL • Learn more…
Online Marketing
3,000+ websites • Featured on mymove.com • Multiple NSS-maintained websites • 400+ participating publications • Secure order transfer: PCI-compliant • Cost per order pricing model • Learn more…
Rewards Redemption
Mileage redemption for subscriptions • Expand reach to airline websites • Non-traditional, unique start source • Subscriptions qualify as AAM circulation • Only $9 per new start • Learn more…
Point-of-Sale Coupons
100% targeted initiative • Convert single copy buyers into home delivery subscribers • Coupons generated only when UPC code is scanned at register • Consumers respond through your call center or URL • Only 7¢ per coupon printed • Learn more…
Why NSS?
- Turnkey Marketing Programs; easy to implement and quick to deploy
- Dedicated to increasing newspaper subscriptions
- Newspaper industry focused; we only work with newspapers
- Generating the best results with the lowest cost per order (CPO)
- Non-pressure starts with higher retention rates and lower churn
“Approximately 60-70% of the direct mail respondents are new subscribers from addresses we have never delivered before. This program allows us to reach people we have never reached before instead of the same people all the time. NSS Direct Mail is part of my acquisition strategy and we plan to participate each press run to keep the momentum going.”