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How to Better Understand Total Order Cost

February 26, 2015 • Direct Mail

To better understand the value retention plays in the total cost of a newspaper subscription order, watch the 2-minute video discussion below, led by industry veteran John Murray, VP of Audience Development at the Newspaper Association of America.

Murray talks about the higher retention level of newspaper subscription orders gained through direct response compared to any other sales channel.

He takes a truly insightful approach in how he looks at data, and describes how to better understand the Total Order Cost as opposed to only looking at the traditional Cost Per Order.

Newspaper Subscription Services (NSS) results have shown that direct mail is the MOST effective sales channel for newspapers to both gain new subscribers, and keep them.  Contact us today, and let us help you boost your starts.

 


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