Who We Are
In 2001, Newspaper Subscription Services (NSS) was founded on the belief that one company should execute effective marketing programs to generate new subscriptions for all newspapers. Economies of scale should be achieved if the programs could be refined and then all newspapers would benefit and be served in the same way. Somebody needed to create turnkey marketing programs that were easy to implement and quick to deploy. Somebody should be the expert and be able to help our newspapers using proven strategies. That person was the founder, visionary, and current president of NSS, Frank Vega.
“Approximately 60-70% of the direct mail respondents are new subscribers from addresses we have never delivered before. This program allows us to reach people we have never reached before instead of the same people all the time. NSS Direct Mail is part of my acquisition strategy and we plan to participate each press run to keep the momentum going.”
Frank Vega – Founder & President
Frank is a second-generation newspaper enthusiast who began his first paper route at age fourteen. Committed to the industry since childhood, Frank created Newspaper Subscription Services in 2001. He is an experienced entrepreneur, having founded and developed six successful business ventures. He is also the former president of the Houston Entrepreneur’s Organization, is a member of the Young Entrepreneurs Organization, and is an active mentor for students of the University of Houston’s entrepreneurial program. Frank graduated from the University of Florida’s Warrington College of Business Administration with a degree in Business and Finance.
Matt Kemp – Vice President
Matt has an extensive background forming relationships with large organizations. Prior to joining NSS, Matt worked in strategy and business development for Sears Roebuck. During his tenure, he developed a series of partnerships for Sears with companies including America Online (AOL), Cisco Systems, eBay and Amazon.com. Matt earned a Bachelor’s degree in Economics from the University of Florida and an MBA from the University of Chicago’s Booth School of Business.
Misti Thomas – National Sales Director
Misti listens to the needs of her clients to understand their specific marketing goals in order to knowledgeably consult them. She has 20+ years industry experience and has sent 45+ million pieces of direct mail. Misti tailors effective marketing programs for her clients to maximizes their orders. For Misti, it’s not about quantity but rather, quality.
Kathy Konter – Senior Direct Mail Sales
Kathy brings years of sales and marketing experience to our team as a Direct Mail Specialist. Her insight and knowledge will ensure you maximize orders and generate high quality starts with great retention. Kathy has spent 25+ years in print and digital marketing and extensive direct mail knowledge. She is passionate about customer service and responds quickly to all inquires to problem solve and ensure your project is successful. Katy also specializes in sales, training, and management.
Angela Leary – Project Manager / Business Analyst
Angela is a management professional with diversified experience in business analysis, process improvement, business and I.T. project management; as well as vendor, accounting, and corporate management. She enjoys being an integral part of the leadership and strategic planning team and excels in a team environment with genuine care and concern for clients. Angela’s detailed analysis and execution provide stellar reliability and accountability for our NSS.
Kevin Lacobie – Director of Technology
Kevin brings a diversity of experience to the team, from software engineering to economics, strategic planning to marketing technology, design to implementation. He has worked in a range of environments from start-ups to Fortune 500 companies, including co-founding three software consulting firms. Kevin also contributes to non-profits, often as a youth soccer coach, but most recently as member of the Board of Governors for the Houston Area Model United Nations, an educational institution. He combines his graduate degree in Economics (George Mason University) with his undergraduate in Computer Science (University of Houston) to deliver solutions that are both technically elegant as well as economically efficient.
Mark Ferbert – Senior Software Engineer
Mark brings over twenty years of software development experience to the team. For the majority of those years he worked in the eDiscovery domain, but has quickly adapted to and learned about the intricacies of the newspaper industry. He aims to achieve the highest quality of work and project completion with client facing as well as internal business software projects. He is a big team player and enjoys collaborating with all members of our team.
Christina Vo – Development Manager
Engaging, hands-on, Development Manager highly regarded for spearheading complex technical projects that meet demanding time restraints and exceed client expectations. Tactfully develop scalable solutions that drastically improve efficiency and productivity with a demonstrated ability to define and map project scope, specifications, timelines, resources, and budget requirements.
Krystal Hackney – Pricing Manager
Krystal is a management professional with diversified experience in operations management, accounting, vendor relations, sales, and marketing. Krystal’s job is to maximize order volume for 400+ newspaper clients by implementing our turnkey programs. She oversees and manages all aspects of the programs between clients, vendors, the sales team and executive management. She loves being a part of such a wonderful team here at NSS!
Jenn Skopinski – Web & Graphic Developer
Jenn brings 10+ years of web development and graphic design experience to the team. She manages the Circulation Marketing Website (CMW) program from start to completion, and maintains the sites after launch. She works closely with clients and a team of developers to continue to add innovative functionality to the CMW program, increase website traffic growth, and meet our clients’ needs.
Febra Crist – Office Manager
Febra has 20+ years experience in bookkeeping and office management. In addition to maintaining NSS open accounts, Febra assists and executes special projects for the executive team. Her fastidious nature and personally implemented management systems allow NSS to maximize efficiency and production.
Lorena Rosales – Subscriber Relations
Lorena has been a valued employee with NSS for 15+ years. She works tirelessly to ensure that newspaper subscribers are receiving the best customer service possible. She embodies a professional persona, courteous attitude, and serves a knowledgable liaison for your subscribers.